Lost Lions Tribe is not being built only to sell clothing. We want it to create connection, begin honest conversations and generate meaningful support for organisations working in mental health, addiction recovery and community wellbeing.
Our charitable model is still being developed. We have not yet agreed the final percentage, accounting basis or partner organisations — and we will not invent those details to make the brand appear further ahead than it is.
When the model is ready, we will make it clear. We will explain:
- Which organisations are being supported
- How each contribution is calculated
- Whether it is based on sales, revenue or profit
- The period covered by each commitment
- What has been contributed
- What difference the partnership has helped create
No vague promises.
No inflated numbers.
No pretending that intentions are the same as impact.
The heart is already there.
The structure is being built.
The results will be earned — and shared honestly.
What we hold ourselves to.
Responsible giving
We are developing a sustainable model that will allow Lost Lions Tribe to support carefully selected mental-health, addiction-recovery and community organisations. The final structure will be published before any contribution-linked collection or campaign begins.
Real partnerships
We will only name a partner when a genuine agreement exists and both organisations are comfortable making the relationship public.
Honest reporting
When contributions are made, we will publish meaningful figures in clear language. No vanity metrics. No manufactured impact. No presenting intentions as completed work.
Accountability
If something does not go to plan, we will say so. Trust matters more than appearing perfect.
The impact starts with one more person who never stands alone.
You don't need to give us anything. Join the tribe, share it with someone who's struggling, and be there when they turn up.